A new brand identity to power growth
Brief
The Treatt brand was developed in the 1970s, but 40 years on it no longer represented the status of the company or its global ambitions. KISS was challenged to develop a brand strategy that built on the company’s strengths and heritage while positioning it as a brand of the future.
Solution
Throughout our work with the Treatt team, it was vital to bring the people and culture behind the brand to life in a fresh and inspiring way. Immersion in their culture generated invaluable insight to shape the essence of the Treatt brand and how it could combine a science-led approach with genuine artistic flair.
KISS created a powerful new identity with a fresh modern feel to resonate across multiple geographies and target audiences. And developed a full product hierarchy with a bespoke range of icons based on the Treatt droplet. To support the icons, we created a range of unique images with descriptors that represent the key product categories that make up Treatt’s business offering. This new brand language was implemented across key brand touchpoints from website, video and social media to printed collateral, sales tools, assets and signage.
Result
The brand relaunch saw an overnight rise in share price and the new branding featured in the marketing magazine, Campaign.
KISS has given Treatt a fresh, modern and exciting new look to reinforce the fact that we’re a company that means business.
Daemmon Reeve, CEO
Treatt
