Taking a taboo topic and making it a mainstream conversation

Brief

Raise awareness of the world’s first faecal microbiota transplant clinic (FMT) and position the consultants as the ‘go to’ experts and pioneers in the field of digestive health.

Solution

Develop thought provoking articles, run a consumer survey and back it all up with a micro influencer campaign with health and food blogger challenging them to ‘increase gut diversity’ by increasing diversity on the plate.

Result

Quality, on message coverage in 22 press articles, which resulted in a 23 per cent increase in new users to the clinic’s website. The blogger activity resulted in 24 clinic mentions, 6 blogs, 15 key messages, 3 Instagram posts, 3 Facebook posts and 12 tweets. The total reach of this activity was 252,307.