New brand strategy and visual identity

Brief

To update and refresh the RSC’s core brand strategy and visual identity to reflect and reinforce its strategic vision and seamless customer experience.

Idea

A cohesive and well-rationalised visual identity that builds on RSC’s heritage, retains existing brand equity, and runs across the corporate brand and its product and service sub-brands, ensuring that the RSC’s narrative is reinforced.

Result

The evolution of the RSC identity and product hierarchy. A new identity representing the overarching proposition and the vision for the business under one unified brand, all wrapped up in a comprehensive set of guidelines.