Digital marketing strategy to drive discoverability and traffic

Brief

Riverlane, a leading quantum computing company, approached KISS for support with their digital marketing, aiming to raise their profile and ensure that the organisation was easy to discover in the noise surrounding quantum.

Idea

KISS reviewed Riverlane’s website to assess its performance, UX and design status. This informed the build of its new Umbraco website, to deliver a significantly improved user experience and engaging design and simplify site maintenance.

Following the website launch, the KISS team conducted research into competitors and sector web traffic within the quantum computing industry, and developed and implemented an organic SEO strategy to ensure that Riverlane is ranking highly for its priority search terms to drive discoverability and growth.

Result

248% increase in organic traffic
360% increase in web traffic
Over the first 12 months of activity search visibility increased by nearly 40% for selected keywords
Riverlane is now position 1 for select high priority keywords and ranking highly for others