A new positioning for this innovative bioscience company moving into the contract R&D space

Brief

Our client is leading the change for the future, using the power of plant-based expression and plant biotechnology to enable its partners to innovate and impact. But this was not reflected in its brand or website and there was no clear understanding of what Leaf does or why it is better than its competitors.

Our brief was to refresh the brand and website bringing this to life as the business matured from tech spin-out to a commercial contract R&D company.

Solution

Our creatives loved this brief and set to work to develop a vibrant and fresh brand identity, highlighting the company as a cutting-edge player in its field, dedicated to helping improve lives.

Result

Taking cues from the science and technologies LEAF Expression Systems employ, the resulting website is fresh, clean and easy to navigate – and clearly articulates what the company does.