Telling a brand story through film

Brief

To bring to life the Kramp brand story, its origins, history and its visionary spirit, positioning it as a brand for today and beyond.

Idea

To follow the founder of Kramp, Johan Kramp, on his red bicycle travelling through the iconic Dutch countryside from Kramp’s early days in the 1950’s to today’s successfully digitally led multinational operation.

Result

A beautifully produced short film which heroes the Kramp brand, demonstrating how it has grown and adapted to the fast changing needs of its agricultural customer base.