Creating an advertising toolkit

Brief

To create a toolkit of advertising materials to promote its core brand values and range of private label products.

Idea

A creative idea which translated across 19 different countries and 15 different languages. The toolkit included print advertisements, emails, a landing page and a presentation for sales representatives.

Result

The toolkit was shared with each of the Kramp regional marketing departments, and individual tools were implemented dependent on their relevance to the particular region.