Bringing a visionary tech company to life on social media

Brief

Plan, execute and optimise an organic and paid social media strategy that elevates the Kigen brand profile, showcasing it as a key mover and shaker in the security space, generating awareness and engagement with key audiences that commission, design, build and use cellular IoT networks.

Idea

Highlight the spirit and people of this fun, young company alongside its trailblazing eSIM and iSIM solutions, with thought-leadership and accessible explainer content coupled with stunning visuals and copy.

Result

A fantastic ongoing partnership with the team at Kigen, now in its third year:

• Developed and maintained a strong, adaptable brand identity for use across social media with a range of assets to deliver informative, timely and engaging content to audiences.
• Created an ownable hashtag - #FutureofSIM – for Kigen to utilise in thought leadership content and beyond, with proven recognition and integration into its brand identity.
• In 2022/23 we nearly doubled the CTR on LinkedIn against industry benchmarks, and increased impressions by 40% on the previous year, delivering social media for this young tech company with aplomb – smashing our goal of 10,000 followers by the end of 2023.