A striking brand awareness campaign to demonstrate expertise in the education sector
Brief
To drive leads and engagement while positioning HPL as a thought leader in the education space.
Solution
Design and build a microsite to host thought-leadership blogs and drive traffic through a strategically targeted paid social campaign.
Results
A highly successful LinkedIn campaign featuring striking visuals and thought-provoking content which drove engagement, generated leads, increased followers and surpassed industry benchmarks, reinforcing HPL as a leading expert within the sector.
617k+ impressions
4,2k+ link clicks
1.76% CTR
The KISS team have helped us to articulate our brand and devise our content marketing. They were professional, full of useful ideas and demonstrated a deep understanding of our business.
Deborah Eyre
Founder and Chair, HPL