Finding a voice for a brand
Brief
With changes to the UK’s post-Brexit regulatory system, Diamond Pharma Services briefed us to help raise the brand’s profile at an opportune moment.
Idea
We felt that it was vital for the brand to have opinions and developed a series of Thought Leadership pieces to give the brand a voice and a go-to-market plan to activate the content.
Result
We moved the client to insight driven marketing by creating a tightly segmented comms and media plan used in conjunction with compelling writing and improved user experience. All wrapped up in monthly effectiveness reporting.
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Media performed 3x industry average
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Significantly increased average onsite article reading time from 1m 03s to 4m 54s
We were able to call on the team at KISS to act as our internal marketing team for both strategy and implementation. They helped to evolve the content, monitor the market engagement via LinkedIn and other sources, and improve engagement by following behaviour and metrics.
Antony Appleyard, Technical Director Regulatory
Diamond Pharma Services
