Preparing a brand for acquisition
Brief
To build Diamond Pharma’s brand equity and presence reflecting the convergence of its three separate trading companies providing regulatory, pharmacovigilance and compliance services.
Solution
A highly distinctive identity including a new logo and brand language that represents Diamond Pharma’s three divisions working together with absolute precision. This new positioning was brought to life with a sleek user-friendly website.
Once the new brand was in place, KISS developed a content strategy to drive traffic to the site. Interviewing key stakeholders enabled us to draft long-form thought leadership content to give the brand a distinct voice and position the team as experts in the post-Brexit regulatory landscape.
Results
A unified brand proposition which simplified Diamond Pharma’s approach to market ahead of its successful acquisition.
KISS provided the rebranding of Diamond Pharma Services leading to the creation of a unique Diamond logo and overarching brand refresh. The rebranding was used to unify the marketing and branding position for our three service line divisions under a single Diamond brand – simplifying our approach to market.
Antony Appleyard, Technical Director Regulatory
Diamond Pharma Services
