Creative campaign to thank teachers for their hard work during Covid-19

Brief

To create a campaign for Cambridge University Press that facilitates appreciation from the global community for the job teachers are doing through the Covid-19 crisis.

Idea

To #letateacherknow during these strange times how much they appreciated, by asking students, parents and the wider community to share a letter, picture or video addressed to their teacher, describing how much they are missed.

Result

An engaging and timely social campaign that gained global traction and following in a time when the world paused to say thank you.