A DM campaign …but with a difference

Brief

In-person meetings were off the table due to Covid so we were tasked with helping Bayer build relationships by creating a DM brochure that would communicate important news about barley, while making farmers feel valued.

Idea

Like most of us, farmers love a good gin – which can be made with barley, which they grow. We partnered with Wood Brothers Distillery to create bespoke barley gin with botanicals selected by Bayer which was sent, along with a brochure, offering the chance to win a personalised batch of 12 bottles of the gin.

Result

A truly stand-out mail pack and one very happy client – the mailing was extremely well received by farmers who were thrilled to receive the gin and fed back positively to our client.