Awareness campaign to communicate the future of digital farming

Brief

To develop a campaign for Bayer’s cutting-edge digital farming technology, FieldView.

Idea

FieldView needed to stand-out from its competitors in a crowded agri-tech marketplace, typified by similar photographic styles and language.

Fortunately, the device itself was a thing of beauty so we didn’t need to look far for inspiration.

Clean photography of the device was front and centre in the campaign, focussing on the benefits to the grower provided by the technology.
Innovative media formats supported the creative, including a ‘wipe away’ touchscreen ad and programmatic advertising driving to a landing page to sign-up for a free trial.

Result

A successful launch campaign with strong marketplace awareness and sign-ups to trial.