A campaign to launch Atlantis Star - a new herbicide for Bayer

Brief

Bayer needed a distinct campaign to launch its new best-in-class grass-weed herbicide, Atlantis Star, to UK growers and agronomists. Our brief was to communicate the superior efficacy of the herbicide on a range of challenging grass-weeds.

Solution

To generate excitement we developed an ad taking inspiration from classic film posters, with Atlantis Star acting as a new chapter in the challenge, with its active ingredient making a star debut, ‘Coming soon to a field near you’.

As with all campaigns we have produced with Bayer, we always seek to stand-out and get noticed with an innovative creative approach.

Result

A strong launch campaign year with good sales, followed up with a second year of the campaign further embedding market awareness.