Ascra: bold creative to reposition a hero product

Brief

To develop a stand-out campaign to reposition the UK’s number one fungicide, Ascra, as the best all-round solution to wheat disease pressure at T1 & T2 sprays.

Idea

‘If you’re looking for all-round wheat protection you only have to Ascra’, delivered via stand-out print and digital ads featured across key arable titles, supported by sponsored content and emails. In Spring 2021 the campaign was extended with an interactive social media campaign and competition ‘Whatever’s thrown at you, #JustAscra’.

Result

A distinct and memorable campaign helping to build Ascra’s brand equity in a highly competitive market.