Love Every Drop

Brief

To develop a campaign platform that would attract and engage customers and stakeholders which placed the value of water as its heart.

Idea

KISS responded to the brief with a striking creative idea, ‘Love Every Drop’. This forms the centre piece of a campaign that brings the entire community together to put water at the heart of a new way of sustainable living.

Result

This platform was well received at launch and rolled out across the Anglian Water estate from vehicle livery to customer billing.

KISS stood out from all the other agencies both in terms of their understanding of what we are trying to achieve and the creative way they addressed the issues we had identified. We love the ideas the agency created, they understood our vision and there is a real synergy between us. KISS has brought our strategy to life.

Mark Pendlington, Director of Corporate Affairs

Anglian Water