Julian Gratton
Strategic Creative Consultant
Words have the power to inspire, unite, and drive change. Combined with big ideas, they can do incredible good; challenging perceptions, creating clarity, and building a better future for brands and the people they serve.
Julian Gratton brings 30 years of expertise as a strategic messaging and tone of voice consultant, partnering with global and local brands to transform their communication strategies. A seasoned creative leader with a history of delivering award-winning campaigns for high profile brands, he combines strategic thinking with creative flair to help brands stand out. Specialising in both B2C and B2B markets, Julian has deep experience in highly regulated industries like energy, nuclear, technology, FMCG, and gaming. His work focuses on defining unique tones of voice that cut through complexity, enabling brands of all sizes to achieve clarity, consistency, and standout appeal; whether connecting with local audiences or navigating global markets.