Real-Status turns to KISS Communications

Cambridge-based Real-Status, the company behind the new breakthrough HyperGlance software, has appointed integrated marketing agency, KISS Communications to design the graphic language for this exciting new innovation. The software utilises sophisticated computer games graphics for 3D visualisation and navigation to create a real-time model of an enterprise’s IT infrastructure. HyperGlance can aggregate and overlay financial and performance information from existing management tools onto its 3D models, enabling IT management decisions to be based on business insight rather than just a technical impulse. Royce Murphy, CEO at Real-Status said: “HyperGlance will change the way companies understand and work with their IT infrastructures. We wanted to ensure that our product’s technical capabilities were matched by a high quality interface and we believe that KISS Communications has the skills and experience to help us achieve that.” Richard Bland, Creative Director at KISS Communications, said: “This is an amazing piece of software and we’re delighted to be working with Real-Status.” He continued, “Our strategy at KISS has always been to simplify potentially complex issues whether that is bringing clarity to a brand, communicating a company’s key messages in a concise and insightful manner, or working on a product like HyperGlance to bring ease-of-use coupled with a strong visual impact.” The task for KISS Communications will involve designing a comprehensive range of stylised icons that will work within a 3D environment that represents an IT infrastructure. Each icon will be designed to communicate a key issue and will need to work at multiple sizes on screen. Royce Murphy added: “Potential for this new product is boundless and initial presentations have resulted in a response far beyond our expectations.” Real-Status is the latest in a series of account wins for KISS Communications. The agency, which was recently voted Number 2 marketing agency in the East of England by Business Weekly, has recently been appointed by Anglian Water and Bison Rivers, with its subsidiary KISS Public Relations winning Balancing Blooms.