Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 4:12 mins
02 August, 2021

The danger of being ‘me too’ about sustainability

Sustainability has become a mainstream strand of brand communications, and not just in B2C. However, some of it feels …

03 June, 2021

Let’s talk about hybrid working

We have a once-in-a-lifetime chance to reinvent the work world for good – and for those of us who have worked in an …

18 May, 2021

Bold opinions – what you should expect from your agency

In work – and life – there are times when opinions from specialists are crucial and can have huge value. Will that …

06 May, 2021

Is it time to start being brave?

And what does it mean to be brave? We had a great debate about it here at KISS.

28 April, 2021

I’m sorry but… this Pandemic is a big opportunity!

Brits are known as big apologisers – a few tongue-in-cheek surveys show the average British person apologises 4,380 …

13 April, 2021

Bold. One of my favourite words.

I feel there’s a real once-in-a-generation opportunity for bold steps by brands in the next few months.

07 April, 2021

Failure: Own your scars

I was part of a heartfelt and powerful session on failure, as part of the recent Rising Festival.

25 March, 2021

Balancing your brand’s long-term health with short-term activation

This over focus and reliance on digital has pulled all areas of marketing into the realm of performance, leaving …

02 March, 2021

Using LEGO to break down walls

My daughter recently spent a happy afternoon building an elaborate cable-car system to transport an old phone above our …

25 February, 2021

Brand strategy and your North Star

We live in strange times. One of my coping strategies when I start to feel overwhelmed is to ask myself ‘if I could …

05 February, 2021

Staying Strong

The reaction to my Starting Strong blog was amazing, so I just wanted to share some ways we’ve found to do just that …

29 January, 2021

Resilience

I started to think more and more about the term resilience after listening to a fascinating podcast with Bruce …