Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
02 August, 2021
The danger of being ‘me too’ about sustainability
Sustainability has become a mainstream strand of brand communications, and not just in B2C. However, some of it feels …
03 June, 2021
Let’s talk about hybrid working
We have a once-in-a-lifetime chance to reinvent the work world for good – and for those of us who have worked in an …
18 May, 2021
Bold opinions – what you should expect from your agency
In work – and life – there are times when opinions from specialists are crucial and can have huge value. Will that …
06 May, 2021
Is it time to start being brave?
And what does it mean to be brave? We had a great debate about it here at KISS.
28 April, 2021
I’m sorry but… this Pandemic is a big opportunity!
Brits are known as big apologisers – a few tongue-in-cheek surveys show the average British person apologises 4,380 …
13 April, 2021
Bold. One of my favourite words.
I feel there’s a real once-in-a-generation opportunity for bold steps by brands in the next few months.
07 April, 2021
Failure: Own your scars
I was part of a heartfelt and powerful session on failure, as part of the recent Rising Festival.
25 March, 2021
Balancing your brand’s long-term health with short-term activation
This over focus and reliance on digital has pulled all areas of marketing into the realm of performance, leaving …
02 March, 2021
Using LEGO to break down walls
My daughter recently spent a happy afternoon building an elaborate cable-car system to transport an old phone above our …
25 February, 2021
Brand strategy and your North Star
We live in strange times. One of my coping strategies when I start to feel overwhelmed is to ask myself ‘if I could …
05 February, 2021
Staying Strong
The reaction to my Starting Strong blog was amazing, so I just wanted to share some ways we’ve found to do just that …
29 January, 2021
Resilience
I started to think more and more about the term resilience after listening to a fascinating podcast with Bruce …