Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:24 mins
15 December, 2017

What inspires you?

Christmas isn’t usually an inspirational time of year for me. When the days darken and snow begins to fall, I would say …

12 December, 2017

The demise of stuff?

It’s a fact. We’re all buying less stuff. But we’re still spending more. The past decade has seen the gradual rise of …

04 December, 2017

What GDPR means for marketing

It’s one of those great industry ironies: in the world of communications, the acronym is king. Whether it’s SEO or B2B, …

29 November, 2017

Brand articulation: New Year, new you?

By any stretch of the imagination, 2017 has been an eventful year. But as we dig the ice scrapers from our gloveboxes, …

29 November, 2017

Christmas advertising on both sides of the pond

As an American, I was first exposed to the John Lewis Christmas adverts while studying at the University of Oregon in …

28 November, 2017

Black Friday or Black Hole? It’s a strategic decision

The worst of the shopping frenzy may have passed, but one thing Black Friday makes clear is which supply chains take …

22 November, 2017

Look sideways to innovate

You don’t have to spend much time browsing the news to come across a host of big problems facing the world. But while …

06 November, 2017

The Innovation Forum is sponsored by KISS

KISS is delighted to announce it will be sponsoring The Innovation Forum Leaders Conference, taking place in Oxford on …

02 November, 2017

I’m in pain

I broke some fingers recently in a bike crash – unfortunately not too uncommon living in a cycling city! My recovery …

23 October, 2017

Cycle Pharmaceuticals appoints KISS

Cycle™ Pharmaceuticals, a pioneering pharmaceuticals company based in Cambridge, has appointed KISS Communications to …

02 October, 2017

Key steps to digital clarity /Add customer colour

Clients come to us with what they often call ‘digital chaos’ every day. As a senior leader in marketing, how do I …

02 October, 2017

The humble battery is rewriting the rules

Last week, James Dyson announced a further billion pounds investment in a new electric car, sensing a huge market …