Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
16 July, 2018
Owned, earned or paid? Content marketing in plain words
I remember searching “content marketing” several years ago feeling rather exposed, because I didn’t actually understand …
11 July, 2018
Semi-final semantics: we need to belong – especially now!
“Ladies and gentlemen we will shortly be landing at London’s Heathrow Airport…”
09 July, 2018
How we get our news is changing – or is it?
04 July, 2018
Technology in the classroom: 9 out of 10 teachers say it improves the quality of education
Nine out of ten teachers are interested in using educational technology, or edtech, in the classroom but only half of …
02 July, 2018
Crisis communications: how the Philadelphia 76ers survived #ColangeloGate
The drama surrounding the professional American basketball team the Philadelphia 76ers has been one of the most …
29 June, 2018
Could machines take over public relations?
KISS CEO Simon Fryer discusses the pioneering research from the Chartered Institute of Public Relations, which has …
27 June, 2018
Cannes Lions: have the Lions lost their roar?
The Cannes Lion award winners have been named for 2018, but this year’s festival has been a little different to …
25 June, 2018
Advertisers add to World Cup feel-good vibes
As an avid football fan (those who follow me on Twitter know well my passion for @LFC), I had thought this year’s World …
21 June, 2018
World Cup 2018: too negative for brands or top sponsorship opportunity?
15 June, 2018
Speaking another language: how to communicate with web developers
If you have ever been exasperated with a website that worked yesterday, but not today. Or a URL that loaded with one …
14 June, 2018
Cambridge debates gender equality and priorities in education
Cambridge hosted two dynamic events last weekend. The first was an annual conference on leadership at the Judge …
11 June, 2018
London’s Tech Week kicks off seven days of technological events in the capital
Today marks the start of London Tech Week, which will see representatives of the world’s technology giants meeting more …