Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
16 August, 2018
Micro-targeting: the good, the bad and the unethical
Reaching a niche audience to influence purchase, decision making or signing up to a newsletter is an important KPI for …
13 August, 2018
All in the mind: using psychology in sport and business
England’s success in the 2018 World Cup, which saw the team get to the semi-finals for the first time in 28 years, has …
09 August, 2018
My internship: a great introduction to the communications industry
Looking back nearly two years, to the beginning of my internship at KISS, I realise how valuable and important it was …
06 August, 2018
Print vs digital: print textbooks hold their own in the digital world
More than one in ten (13 per cent) teachers and publishing professionals think that printed school textbooks will cease …
03 August, 2018
Phones in schools – distraction or learning aid?
At KISS we believe in the value and importance of sharing our knowledge with people looking to visit us for work …
02 August, 2018
We are ruled by our basic emotional needs
The annual Cannes Lions celebrates the best in advertising and communication. Like all awards it has its detractors, …
30 July, 2018
What can Team Sky teach us? 5 tips on media training
With a relatively recent vested interest in cycling, the nation has been become more and more absorbed with the Tour de …
26 July, 2018
Internships can offer fantastic opportunities, but the devil is in the detail
24 July, 2018
Working mothers: we become experts in separation
Cindy Gallop, former chair of the US branch of advertising agency Bartle Bogle Hegarty, recently said: “Mothers are …
19 July, 2018
Going over to the dark side? Switching from journalism to PR
Moving from journalism into a communications role is frowned upon in some newsrooms. ‘Gamekeeper turned poacher’, …
16 July, 2018
Owned, earned or paid? Content marketing in plain words
I remember searching “content marketing” several years ago feeling rather exposed, because I didn’t actually understand …
11 July, 2018
Semi-final semantics: we need to belong – especially now!
“Ladies and gentlemen we will shortly be landing at London’s Heathrow Airport…”