Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
01 April, 2019
Spring trend watch – look outside your industry for fresh insights
When Facebook launched in 2004 your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ …
28 March, 2019
Have courage – avoid being overwhelmed by sticking with the right kind of data
Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with …
21 March, 2019
A disastrously successful campaign
Usually, an advertising campaign is applauded when it produces rapid, tangible changes in audience behaviour. …
18 March, 2019
The Rising Festival – making a mark on International Women’s Day
KISS was one of the sponsors of the event which is held each year by The Rising Network – an organisation which …
14 March, 2019
The #AIinPR Conversation
This week KISS hosted the CIPR East Anglia AI in PR event. Professionals from within the communications industry …
06 March, 2019
Boardroom monoculture means missed opportunities
I was genuinely surprised, shocked even, when I read in a global study by Ipsos to mark International Women’s Day that …
22 February, 2019
CES2019: Daniel gives a technology recap ahead of MWC19
Every year, tech updates at CES are becoming less about showing off a single product and more about showing the …
18 February, 2019
What’s a student worth?
The longest relationship in your life is with your siblings – luckily my brother and I are quite close. There aren’t …
13 February, 2019
The seven stages of influencer relationship management
I’ve been struck over the last few years about the way in which the profile of the influencer community has evolved. …
08 February, 2019
Noodles for breakfast? Local insights matter
I love a big hotel breakfast buffet. The spread is amazing, and while I'm tucking into my fruit and porridge I watch …
06 February, 2019
Bett 2019: Jane discusses her day at the world’s biggest education technology event
I recently spent the day at BETT 2019 looking at and talking all things education. Two minutes in and it was pretty …
01 February, 2019
Focus groups – improve your qualitative research and inform your strategic thinking
I first realised how valuable focus groups could be for gathering high-quality data when I was doing my PhD. I was …