Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 5:18 mins
01 April, 2019

Spring trend watch – look outside your industry for fresh insights

When Facebook launched in 2004 your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ …

28 March, 2019

Have courage – avoid being overwhelmed by sticking with the right kind of data

Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with …

21 March, 2019

A disastrously successful campaign

Usually, an advertising campaign is applauded when it produces rapid, tangible changes in audience behaviour. …

18 March, 2019

The Rising Festival – making a mark on International Women’s Day

KISS was one of the sponsors of the event which is held each year by The Rising Network – an organisation which …

14 March, 2019

The #AIinPR Conversation

This week KISS hosted the CIPR East Anglia AI in PR event. Professionals from within the communications industry …

06 March, 2019

Boardroom monoculture means missed opportunities

I was genuinely surprised, shocked even, when I read in a global study by Ipsos to mark International Women’s Day that …

22 February, 2019

CES2019: Daniel gives a technology recap ahead of MWC19

Every year, tech updates at CES are becoming less about showing off a single product and more about showing the …

18 February, 2019

What’s a student worth?

The longest relationship in your life is with your siblings – luckily my brother and I are quite close. There aren’t …

13 February, 2019

The seven stages of influencer relationship management

I’ve been struck over the last few years about the way in which the profile of the influencer community has evolved. …

08 February, 2019

Noodles for breakfast? Local insights matter

I love a big hotel breakfast buffet. The spread is amazing, and while I'm tucking into my fruit and porridge I watch …

06 February, 2019

Bett 2019: Jane discusses her day at the world’s biggest education technology event

I recently spent the day at BETT 2019 looking at and talking all things education. Two minutes in and it was pretty …

01 February, 2019

Focus groups – improve your qualitative research and inform your strategic thinking

I first realised how valuable focus groups could be for gathering high-quality data when I was doing my PhD. I was …