Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 4:09 mins
04 June, 2019

KISS - part of PROI Worldwide closing in on US$ one billion in revenue

KISS is proud to be a member of PROI Worldwide which has just announced it has increased its 2018 net fee income by 10% …

16 May, 2019

KISS strengthens sector expertise with appointment of new Account Director

Integrated marketing agency KISS has appointed Kathryn Sparrow as Account Director as part of its ongoing growth plan …

09 May, 2019

Through the looking glass – personal branding

Last week we ran a workshop on personal branding - a follow-up to the successful workshop we held at the Rising …

30 April, 2019

Lessons from Jacinda Ardern – a strong voice and vision in action

I’ve been lucky enough to live in New Zealand, and I’ve followed and admired Jacinda Ardern since she became Prime …

24 April, 2019

The real power of a purpose

The NHS brand itself is let down by the lack of a vision and joined-up service. So what can the rest of us learn?

15 April, 2019

Don't fail at the final hurdle - why hashtags matter

I recently attended a global tech event and at each stand I visited I was bombarded with a bundle of marketing info, …

09 April, 2019

Lessons from a humble bike shop

I’m lucky to live in a cycling city, with one of the country’s highest bike-shop counts per head. The independents …

01 April, 2019

Spring trend watch – look outside your industry for fresh insights

When Facebook launched in 2004 your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ …

28 March, 2019

Have courage – avoid being overwhelmed by sticking with the right kind of data

Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with …

21 March, 2019

A disastrously successful campaign

Usually, an advertising campaign is applauded when it produces rapid, tangible changes in audience behaviour. …

18 March, 2019

The Rising Festival – making a mark on International Women’s Day

KISS was one of the sponsors of the event which is held each year by The Rising Network – an organisation which …

14 March, 2019

The #AIinPR Conversation

This week KISS hosted the CIPR East Anglia AI in PR event. Professionals from within the communications industry …