Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
08 October, 2019
Admitting weakness is not a weakness
KISS junior strategic planner James, who recently completed an MSC in Brand Leadership at the University of East …
30 September, 2019
Proud to be a member of the Public Relations Organisation International (PROI)
Last week three of us headed over to the European PROI conference in Prague. This year’s theme was centred on ‘Building …
26 September, 2019
Storytelling needs to be at the heart of what you do
At KISS we’re firm believers in the power of engaging with audiences and doing this through emotional brand …
17 September, 2019
Declutter your brand
I recently read another piece on decluttering your home, as espoused by clear-out guru Marie Kondo. This got me …
05 September, 2019
Social credit is starting to bite
YouTube bristles with ‘Black Mirror’ reviews, some deciding which of its dystopian views of tech gone wrong is nearest …
30 August, 2019
Time Out and brand extensions
Recent experience in the first-ever Time Out Market in Lisbon got me thinking. Why a food hall, why now, and what can …
22 August, 2019
Don’t ditch the media training!
I’ve lost count of how many times in my (very lengthy!) PR career I have recommended to clients that they should be …
14 August, 2019
Growing buildings? Three ways this tech story got me hooked
I was blown away by this article about advanced UK research into growing buildings – yes, buildings that are actually …
24 July, 2019
The power of communications to change behaviour
11 July, 2019
Insight from a very soggy Cereals 2019
It’s now a month on from Cereals 2019 – the arable industry’s leading technical event which brings together farmers, …
02 July, 2019
Reputations and cities
Why do some cities have a great reputation and others not, and does that matter? And what can B2B brands learn from the …
02 July, 2019
The overused label of the disruptor
The term disruptor is overused, partly thanks to Donald Trump. The term was coined to describe the Ryanairs and Teslas …