Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
16 December, 2019
Three little words
Get Brexit Done
13 December, 2019
Brand ambassadors – a dose of authenticity
As I contemplate today’s results, one number stood out to me during the UK election campaign : voter registrations …
10 December, 2019
I bought a Tesla Cybertruck
What? You paid crazy money for a Lego brick on wheels that clearly isn’t fit for purpose when its shatterproof glass …
04 December, 2019
How to make influencer marketing work for your life science organisation
KISS is collaborating with One Nucleus, the not-for-profit Life Sciences & Healthcare membership organisation, to …
28 November, 2019
Crystal ball gazing and car crash interviews!
Nobody can have escaped the recent controversial, toe curling interviews we’ve witnessed lately – Prince Andrew, Jeremy …
26 November, 2019
Irrational thinking and behavioural science
I recently attended a talk by the brilliant Rory Sutherland, Vice Chairman of global marketing agency Ogilvy. He …
21 November, 2019
A sense of purpose
I’m sure I can’t be the only person who feels the need for some clarity and direction in my life right now. It feels as …
19 November, 2019
APG Noisy Thinking – is it possible to plan long-term anymore?
Last week, strategists of all persuasions assembled at Google HQ’s to attend the Account Planning Group's (APG) latest …
12 November, 2019
The audience you can’t do without
Today’s news is generally depressing and often divisive. As I write, the obvious candidates are Trump, Brexit and the …
07 November, 2019
World Cup Lessons
I really enjoyed the Rugby World Cup, and we should be pretty proud of how England played. I’ve always disliked sports …
04 November, 2019
Influencer marketing – it’s as easy as 1, 2 ,3
I was recently at the EMEA PROI conference in Prague and was asked several great questions around influencer marketing …
29 October, 2019
KISS team continues to grow
KISS has announced the appointment of David Isaacson to the role of Head of Strategy, Laura Ketteridge as Senior …