Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
28 May, 2020
Turn the spotlight on your internal comms
If you’ve spent the last seven weeks ramping up your messaging and external comms, I hope you’ve also factored your …
26 May, 2020
Don’t look back, you are not going that way
The current pandemic is a true tragedy, particularly in the UK, and I don’t want to downplay the seriousness of it – …
18 May, 2020
Get a grip if you’re not a gamer
Video games have been around for years, but I feel attitudes and the understanding towards the gaming community has …
12 May, 2020
The (neuro)science behind storytelling in video ads!
It's no mystery that humans like stories. In fact, our brain is evolutionarily wired to follow the connections between …
04 May, 2020
You need clear key messages now more than ever
All of us have extra worries in these unprecedented times. But today, more than ever, being clear about your key …
29 April, 2020
Why I chose Strategy as a career
I chose a career in strategy because it’s the best job in the world. It’s the kind of job where the more you learn, the …
16 April, 2020
A winning way to make a brand more appealing…
Remember when you were a little kid playing with your friends? You probably still recall how grumpy you would get after …
09 April, 2020
Tech will hold us together while apart
I don’t know about you, but the word ‘quarantine’ immediately throws me back to a scene in Pixar’s “Monsters Inc.” in …
06 April, 2020
Use your customer database wisely
Customer communication is vital right now, but it has to be done right and you need to tread carefully when using your …
03 April, 2020
Winning hearts and minds
In her last blog post, Sarah wrote about how communication has changed in light of the current situation, and I was …
01 April, 2020
Humanity’s finding new ways to communicate – but be careful
I think it it’s fair to say that we’re all in agreement at the moment – connection is vital, and people are finding new …
27 March, 2020
A glimpse into the Internet of Things
As I write this blog I’m sat in my flat, working from home like most of you - how surreal is this? My thoughts are with …