Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:50 mins
28 May, 2020

Turn the spotlight on your internal comms

If you’ve spent the last seven weeks ramping up your messaging and external comms, I hope you’ve also factored your …

26 May, 2020

Don’t look back, you are not going that way

The current pandemic is a true tragedy, particularly in the UK, and I don’t want to downplay the seriousness of it – …

18 May, 2020

Get a grip if you’re not a gamer

Video games have been around for years, but I feel attitudes and the understanding towards the gaming community has …

12 May, 2020

The (neuro)science behind storytelling in video ads!

It's no mystery that humans like stories. In fact, our brain is evolutionarily wired to follow the connections between …

04 May, 2020

You need clear key messages now more than ever

All of us have extra worries in these unprecedented times. But today, more than ever, being clear about your key …

29 April, 2020

Why I chose Strategy as a career

I chose a career in strategy because it’s the best job in the world. It’s the kind of job where the more you learn, the …

16 April, 2020

A winning way to make a brand more appealing…

Remember when you were a little kid playing with your friends? You probably still recall how grumpy you would get after …

09 April, 2020

Tech will hold us together while apart

I don’t know about you, but the word ‘quarantine’ immediately throws me back to a scene in Pixar’s “Monsters Inc.” in …

06 April, 2020

Use your customer database wisely

Customer communication is vital right now, but it has to be done right and you need to tread carefully when using your …

03 April, 2020

Winning hearts and minds

In her last blog post, Sarah wrote about how communication has changed in light of the current situation, and I was …

01 April, 2020

Humanity’s finding new ways to communicate – but be careful

I think it it’s fair to say that we’re all in agreement at the moment – connection is vital, and people are finding new …

27 March, 2020

A glimpse into the Internet of Things

As I write this blog I’m sat in my flat, working from home like most of you - how surreal is this? My thoughts are with …