Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:40 mins
16 June, 2020

Getting to know the human behind the client

I lead my first ‘lockdown’ pitch over Microsoft Teams last month for a global tech company and I had huge reservations …

08 June, 2020

Creativity in crisis

We’re more adaptable than we ever thought. Even in January this year the idea of working full-time from home, teaching …

04 June, 2020

KISS celebrates rankings success of PROI Worldwide

Creative marketing agency KISS is a proud partner in PROI Worldwide, which has recently ranked fourth place in the …

01 June, 2020

Staying connected – working from home

With home working as our new way of life businesses have had to think of innovative ways to keep in touch with …

28 May, 2020

Turn the spotlight on your internal comms

If you’ve spent the last seven weeks ramping up your messaging and external comms, I hope you’ve also factored your …

26 May, 2020

Don’t look back, you are not going that way

The current pandemic is a true tragedy, particularly in the UK, and I don’t want to downplay the seriousness of it – …

18 May, 2020

Get a grip if you’re not a gamer

Video games have been around for years, but I feel attitudes and the understanding towards the gaming community has …

12 May, 2020

The (neuro)science behind storytelling in video ads!

It's no mystery that humans like stories. In fact, our brain is evolutionarily wired to follow the connections between …

04 May, 2020

You need clear key messages now more than ever

All of us have extra worries in these unprecedented times. But today, more than ever, being clear about your key …

29 April, 2020

Why I chose Strategy as a career

I chose a career in strategy because it’s the best job in the world. It’s the kind of job where the more you learn, the …

16 April, 2020

A winning way to make a brand more appealing…

Remember when you were a little kid playing with your friends? You probably still recall how grumpy you would get after …

09 April, 2020

Tech will hold us together while apart

I don’t know about you, but the word ‘quarantine’ immediately throws me back to a scene in Pixar’s “Monsters Inc.” in …