Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 3:47 mins
18 September, 2020

Making the unconscious conscious

In my last blog I touched on the opportunistic strategy of colliding activism and behavioural change marketing to help …

27 August, 2020

Education brands – how to survive harsh times

Today’s education providers have a real opportunity to stand out by swiftly reconsidering their customer experience.

10 August, 2020

Marketers need a 5-year plan

As we have said recently, a lot of well-qualified economists and commentators suggest we’re quite likely facing a ‘W’ …

03 August, 2020

Marketing in 2020: how to survive, adapt and thrive

As a marketer preparing for the next 12 months it would be easy to feel overwhelmed or uncertain, even fearful. Here …

30 July, 2020

Influence with influencers

With the explosion in influencer marketing - the industry was worth $2bn in 2017 and is set to reach $15bn by 2022 - I …

28 July, 2020

How ‘movements’ create an environment of change

It starts with an injustice, which manifests into anger and frustration. It then turns into a movement, which is …

23 July, 2020

100% virtual should be the new normal

The pandemic is rewriting the rules of customer experience. But what do Covid’s sudden seismic shifts mean for …

07 July, 2020

Recovery marketing – the big W

Of all the predictions for the shape of the economy as we recover, most analysts say a ‘W’ is the most likely and the …

22 June, 2020

Pivot – the most overused word of the last 13 weeks?

I’ve lost count of the amount of times the word ‘pivot’ has been used in Zoom and Teams meetings over the last 13 …

16 June, 2020

Getting to know the human behind the client

I lead my first ‘lockdown’ pitch over Microsoft Teams last month for a global tech company and I had huge reservations …

08 June, 2020

Creativity in crisis

We’re more adaptable than we ever thought. Even in January this year the idea of working full-time from home, teaching …

04 June, 2020

KISS celebrates rankings success of PROI Worldwide

Creative marketing agency KISS is a proud partner in PROI Worldwide, which has recently ranked fourth place in the …