New account win strengthens KISS Public Relations consumer division

Hertfordshire based, KISS Public Relations has been appointed by The Old Spring, a neighbourhood pub in the heart of the Defreville area of Cambridge to handle a PR and social media campaign. The win is the latest in a series of new account appointments for KISS Public Relations consumer division and has further strengthened the agency’s successful food sector which includes most recently, Bokomo, one of the UK’s leading breakfast cereal manufacturers owned by the second largest food company in South Africa, and award winning Essex farm shop, Calcott Hall. Justine Smith, PR Director at KISS Public Relations said: “The Old Spring is a popular, well-established pub and is well respected and loved by Cambridge residents. Our remit will be to raise its profile to a larger geographical area and engage with consumers using traditional media as well as social publishing to increase awareness and build relationships.” The Old Spring is one of the most popular pubs in Cambridge and has a reputation for quality and service. All its food is freshly made on site by head chef, Bevan Griffiths and his team of five chefs using predominately local ingredients. Steve Murphy, owner of The Old Spring offered the account up for tender, choosing KISS Public Relations following the agency’s creative recommendations. Steve said, “KISS impressed me with its understanding of how my business worked and its ideas for raising The Old Spring’s profile in Cambridge and the surrounding areas. KISS responded quickly to my enquiry, producing an outline PR plan within a few days. The whole team was also very approachable and I am looking forward to getting started with KISS Public Relations and putting my business on the map.” A subsidiary of award-winning KISS Communications, voted No 2 marketing agency in the East of England by Business Weekly last month, KISS Public Relations is dedicated to delivering insightful communications. Working with blue chip companies and successful SMEs, the agency offers a number of key services as standard, which according to Justine is a key differentiator. She explains, “In the current climate, clients want two things: results and value for money. We are a very results driven organisation and constantly strive to meet our clients’ business objectives, providing detailed PR evaluation on a monthly basis as standard.” Justine continued, “We’re also very conscious that our clients often have to justify PR to shareholders and investors so detailed monthly reports outlining all activity for the month are issued as standard at KISS. It sounds simple, but it’s astonishing how few agencies provide this level of reporting and evidence of return on investment to clients.” For more information on The Old Spring visit www.theoldspring.co.uk.