Impact, impact and more impact.
Data-driven tactics and precision targeting ensuring your marketing reaches and resonates.
The most stunning creative won’t work without an in-depth understanding of your sectors coupled with agile in-market activation. From a programmatic ad campaign that finds your audience where they are or a targeted media relations campaign, to traditional advertising in print and digital media, we’ll get your messages exactly where they need to be.
We worked with a number of specialists from their team, who all brought a great understanding of what we were trying to achieve, enthusiasm and a really healthy degree of friendly challenge. We’re very pleased with the results.
John Gourd
CEO, Cambridge Network
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Analytics and effectiveness reporting
We understand the importance of monitoring, evaluating and refining any campaign in real-time. We can specify and build bespoke, automated reporting dashboards, extracting data from multiple sources so you can track key analytics and generate reports, giving you the agility to enhance and improve your marketing and communications efforts.
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Campaign management
Activating an inbound marketing campaign targeting multiple audiences across multiple channels for a B2B business is complex and requires a team with specific, expert skills. We effortlessly manage multifaceted campaigns, monitoring live performance and tweaking to optimise for maximum results - so you achieve impact without any of the pain.
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Public relations (PR)
Our PR and communications team is expert in creating memorable and engaging campaigns and developing thought leadership content, especially for B2B organisations. Elevating your brand and implementing media relations campaigns to raise brand awareness means you must connect with your audiences across your owned and earned channels. We are also experts at reputation management, media training, presentation training and internal communications to drive change and help you build company culture.
As part of the Public Relations Organisation International (PROI) we have access to leading independent agencies in 100 cities across five continents, offering local knowledge to help our clients deliver on their communications objectives.
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Social media channel management
We have a team of social media, digital marketing and influencer engagement specialists who will help you reach the right people online, manage your reputation and build your community, especially as a B2B organisation who wants to generate leads through a content marketing or inbound marketing strategy.
We can help you create lasting impact – from audits, striking creative visuals and compelling content through to channel management and social listening – offering real-time, actionable insights to maximise reach and engagement. Our integrated campaigns, supported by a tailored paid strategy to match your goals, will build ROI and brand awareness.
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Influencer marketing
Influencer engagement is a central part of our work to help increase brand awareness, engagement and build authority. Through our social listening tools and influencer discovery platform, we use a number of filters to discover the people that may have slipped through your net, and we will build the appropriate strategy for you. B2B influencer marketing is an increasingly popular strategy, and we’ve honed our skills to help you make authentic impact on social media.
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Search engine optimisation (SEO)
Search engine traffic is crucial for your success. We’ll work with you to ensure that your customers can find your website by optimising your site and content. Our SEO services will help your business rank higher, driving traffic and leads to your website.
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Media buying and management: display, social, programmatic, mobile media, PPC
We take a strategic approach to paid media and digital advertising- display, social, programmatic, mobile and PPC - working with you to set clear, measurable objectives and define tight audiences in line with your business strategies and goals.
Our expert media team develop bespoke, forward-thinking, omni-channel plans driven by market intelligence and insight to generate tangible results.
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Email marketing
Combining precision, strategic marketing with compelling creative content to ensure your email marketing gets the results you need, connecting with key decision-makers and communicating your products and services with style. Our strategic, content and digital marketing teams work closely throughout the email marketing process to deliver laser-focussed outcomes, using the best strategies developed with close attention to the worlds of inbound marketing and content marketing.
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UX A/B testing
Using A/B testing in the UX process eliminates guesswork so we can quantifiably see which variations of a site, campaign or copy perform better. We compare two versions and collect data on their performance, then use statistical analysis to conclude which is better.
