Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 5:09 mins
28 July, 2020

How ‘movements’ create an environment of change

It starts with an injustice, which manifests into anger and frustration. It then turns into a movement, which is …

23 July, 2020

100% virtual should be the new normal

The pandemic is rewriting the rules of customer experience. But what do Covid’s sudden seismic shifts mean for …

07 July, 2020

Recovery marketing – the big W

Of all the predictions for the shape of the economy as we recover, most analysts say a ‘W’ is the most likely and the …

22 June, 2020

Pivot – the most overused word of the last 13 weeks?

I’ve lost count of the amount of times the word ‘pivot’ has been used in Zoom and Teams meetings over the last 13 …

16 June, 2020

Getting to know the human behind the client

I lead my first ‘lockdown’ pitch over Microsoft Teams last month for a global tech company and I had huge reservations …

08 June, 2020

Creativity in crisis

We’re more adaptable than we ever thought. Even in January this year the idea of working full-time from home, teaching …

04 June, 2020

KISS celebrates rankings success of PROI Worldwide

Creative marketing agency KISS is a proud partner in PROI Worldwide, which has recently ranked fourth place in the …

01 June, 2020

Staying connected – working from home

With home working as our new way of life businesses have had to think of innovative ways to keep in touch with …

28 May, 2020

Turn the spotlight on your internal comms

If you’ve spent the last seven weeks ramping up your messaging and external comms, I hope you’ve also factored your …

26 May, 2020

Don’t look back, you are not going that way

The current pandemic is a true tragedy, particularly in the UK, and I don’t want to downplay the seriousness of it – …

18 May, 2020

Get a grip if you’re not a gamer

Video games have been around for years, but I feel attitudes and the understanding towards the gaming community has …

12 May, 2020

The (neuro)science behind storytelling in video ads!

It's no mystery that humans like stories. In fact, our brain is evolutionarily wired to follow the connections between …