Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
30 March, 2022
‘Creative power drives efficiency’
While it’s true that pubs and hospitality have suffered hugely during the pandemic, the owners of Corona beer are …
11 March, 2022
Seismic shifts
Is your brand ageing well? And are you tracking the seismic shifts in your market?
17 January, 2022
'Happy Place’ – the only way we’ll get what we really need
A month in and I don’t have big predictions for 2022.
03 December, 2021
Becoming Ebanana Scrooge…
We all love a Christmas ad, and God knows many of us have had a tough year and could do with a laugh. But this year …
25 November, 2021
The Power of Comms
A lesson from New Zealand.
18 November, 2021
Tents and marketing – a link?
Every Summer we move into a tent for a week or two, and to me the world of camping is a great template for thinking …
10 November, 2021
Cambridge, the climate and technology
COP26 has left us with some pretty stark headlines – all preceded by the damning IPCC climate change report.
17 August, 2021
Now’s a good time to talk purpose and football!
Here in Britain, it seems we don’t respond to cheerleading or flag-waving – but we do respond to a rallying cry.
02 August, 2021
The danger of being ‘me too’ about sustainability
Sustainability has become a mainstream strand of brand communications, and not just in B2C. However, some of it feels …
03 June, 2021
Let’s talk about hybrid working
We have a once-in-a-lifetime chance to reinvent the work world for good – and for those of us who have worked in an …
18 May, 2021
Bold opinions – what you should expect from your agency
In work – and life – there are times when opinions from specialists are crucial and can have huge value. Will that …
06 May, 2021
Is it time to start being brave?
And what does it mean to be brave? We had a great debate about it here at KISS.