Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 1:39 min
28 November, 2019

Crystal ball gazing and car crash interviews!

Nobody can have escaped the recent controversial, toe curling interviews we’ve witnessed lately – Prince Andrew, Jeremy …

26 November, 2019

Irrational thinking and behavioural science

I recently attended a talk by the brilliant Rory Sutherland, Vice Chairman of global marketing agency Ogilvy. He …

21 November, 2019

A sense of purpose

I’m sure I can’t be the only person who feels the need for some clarity and direction in my life right now. It feels as …

19 November, 2019

APG Noisy Thinking – is it possible to plan long-term anymore?

Last week, strategists of all persuasions assembled at Google HQ’s to attend the Account Planning Group's (APG) latest …

12 November, 2019

The audience you can’t do without

Today’s news is generally depressing and often divisive. As I write, the obvious candidates are Trump, Brexit and the …

07 November, 2019

World Cup Lessons

I really enjoyed the Rugby World Cup , and we should be pretty proud of how England played. I’ve always disliked sports …

04 November, 2019

Influencer marketing – it’s as easy as 1, 2 ,3

I was recently at the EMEA PROI conference in Prague and was asked several great questions around influencer marketing …

29 October, 2019

KISS team continues to grow

KISS has announced the appointment of David Isaacson to the role of Head of Strategy, Laura Ketteridge as Senior …

18 October, 2019

Managing your brand in a ‘fake news’ world

‘Fake news’ isn’t even news any more. Donald Trump is right in one way: as online ‘news’ sites proliferate daily, and …

08 October, 2019

Admitting weakness is not a weakness

KISS junior strategic planner James, who recently completed an MSC in Brand Leadership at the University of East …

30 September, 2019

Proud to be a member of the Public Relations Organisation International (PROI)

Last week three of us headed over to the European PROI conference in Prague. This year’s theme was centred on ‘Building …

26 September, 2019

Storytelling needs to be at the heart of what you do

At KISS we’re firm believers in the power of engaging with audiences and doing this through emotional brand …