Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
28 November, 2019
Crystal ball gazing and car crash interviews!
Nobody can have escaped the recent controversial, toe curling interviews we’ve witnessed lately – Prince Andrew, Jeremy …
26 November, 2019
Irrational thinking and behavioural science
I recently attended a talk by the brilliant Rory Sutherland, Vice Chairman of global marketing agency Ogilvy. He …
21 November, 2019
A sense of purpose
I’m sure I can’t be the only person who feels the need for some clarity and direction in my life right now. It feels as …
19 November, 2019
APG Noisy Thinking – is it possible to plan long-term anymore?
Last week, strategists of all persuasions assembled at Google HQ’s to attend the Account Planning Group's (APG) latest …
12 November, 2019
The audience you can’t do without
Today’s news is generally depressing and often divisive. As I write, the obvious candidates are Trump, Brexit and the …
07 November, 2019
World Cup Lessons
I really enjoyed the Rugby World Cup , and we should be pretty proud of how England played. I’ve always disliked sports …
04 November, 2019
Influencer marketing – it’s as easy as 1, 2 ,3
I was recently at the EMEA PROI conference in Prague and was asked several great questions around influencer marketing …
29 October, 2019
KISS team continues to grow
KISS has announced the appointment of David Isaacson to the role of Head of Strategy, Laura Ketteridge as Senior …
18 October, 2019
Managing your brand in a ‘fake news’ world
‘Fake news’ isn’t even news any more. Donald Trump is right in one way: as online ‘news’ sites proliferate daily, and …
08 October, 2019
Admitting weakness is not a weakness
KISS junior strategic planner James, who recently completed an MSC in Brand Leadership at the University of East …
30 September, 2019
Proud to be a member of the Public Relations Organisation International (PROI)
Last week three of us headed over to the European PROI conference in Prague. This year’s theme was centred on ‘Building …
26 September, 2019
Storytelling needs to be at the heart of what you do
At KISS we’re firm believers in the power of engaging with audiences and doing this through emotional brand …