Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
06 September, 2018
Holiday? What holiday? Refocusing on work after a spell in the sun
31 August, 2018
3D printing: a world of possibilities
The technology behind 3D printing has a huge range of applications, from enthusiasts printing small plastic objects at …
24 August, 2018
Mood boards: a picture tells 1,000 words
Pictures work in advertising and communication. Humans respond emotionally to images. From the earliest cave drawings …
21 August, 2018
Style guides: if content is king, consistency must be queen
Any company that generates a lot of content would benefit from having a style guide. If you’re not familiar with the …
16 August, 2018
Micro-targeting: the good, the bad and the unethical
Reaching a niche audience to influence purchase, decision making or signing up to a newsletter is an important KPI for …
13 August, 2018
All in the mind: using psychology in sport and business
England’s success in the 2018 World Cup, which saw the team get to the semi-finals for the first time in 28 years, has …
06 August, 2018
Print vs digital: print textbooks hold their own in the digital world
More than one in ten (13 per cent) teachers and publishing professionals think that printed school textbooks will cease …
03 August, 2018
Phones in schools – distraction or learning aid?
At KISS we believe in the value and importance of sharing our knowledge with people looking to visit us for work …
02 August, 2018
We are ruled by our basic emotional needs
The annual Cannes Lions celebrates the best in advertising and communication. Like all awards it has its detractors, …
26 July, 2018
Internships can offer fantastic opportunities, but the devil is in the detail
24 July, 2018
Working mothers: we become experts in separation
Cindy Gallop, former chair of the US branch of advertising agency Bartle Bogle Hegarty, recently said: “Mothers are …
19 July, 2018
Going over to the dark side? Switching from journalism to PR
Moving from journalism into a communications role is frowned upon in some newsrooms. ‘Gamekeeper turned poacher’, …