Insights from our experts
Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.
14 March, 2019
The #AIinPR Conversation
This week KISS hosted the CIPR East Anglia AI in PR event. Professionals from within the communications industry …
06 March, 2019
Boardroom monoculture means missed opportunities
I was genuinely surprised, shocked even, when I read in a global study by Ipsos to mark International Women’s Day that …
22 February, 2019
CES2019: Daniel gives a technology recap ahead of MWC19
Every year, tech updates at CES are becoming less about showing off a single product and more about showing the …
18 February, 2019
What’s a student worth?
The longest relationship in your life is with your siblings – luckily my brother and I are quite close. There aren’t …
13 February, 2019
The seven stages of influencer relationship management
I’ve been struck over the last few years about the way in which the profile of the influencer community has evolved. …
08 February, 2019
Noodles for breakfast? Local insights matter
I love a big hotel breakfast buffet. The spread is amazing, and while I'm tucking into my fruit and porridge I watch …
06 February, 2019
Bett 2019: Jane discusses her day at the world’s biggest education technology event
I recently spent the day at BETT 2019 looking at and talking all things education. Two minutes in and it was pretty …
01 February, 2019
Focus groups – improve your qualitative research and inform your strategic thinking
I first realised how valuable focus groups could be for gathering high-quality data when I was doing my PhD. I was …
18 January, 2019
Making the most of apprenticeships
10 January, 2019
Using influencers to increase a brand’s exposure
Changes in the way people get their information have led many brands to turn to influencers as part of the marketing …
07 January, 2019
How research can help brands reconnect with their customers
Consumer goods giants like Proctor & Gamble typically spend a year or two researching consumer attitudes before …