Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 4:28 mins
02 July, 2019

The overused label of the disruptor

The term disruptor is overused, partly thanks to Donald Trump. The term was coined to describe the Ryanairs and Teslas …

24 June, 2019

Key insights from the 2019 Internet Trends Report

Back again for 2019 is Mary Meeker’s internet trends report. First issued in 1995 it still has enormous relevance, …

18 June, 2019

KISS raving about Forest Bathing

As the erratic summer weather continues even the hardcore wild swimmers here at KISS might not be in the River Cam all …

11 June, 2019

Ageism: a shocking act of self-harm

As humans we are programmed from birth to respond to faces. Before she can even focus her eyes the first thing any …

07 June, 2019

Insight on social media trends – brand building in 2019

The latest State of Social Media Report from Hootsuite discusses the key social media trends for brands and businesses …

09 May, 2019

Through the looking glass – personal branding

Last week we ran a workshop on personal branding - a follow-up to the successful workshop we held at the Rising …

30 April, 2019

Lessons from Jacinda Ardern – a strong voice and vision in action

I’ve been lucky enough to live in New Zealand, and I’ve followed and admired Jacinda Ardern since she became Prime …

24 April, 2019

The real power of a purpose

Recently we have needed to access many different parts of the NHS and every member of staff we came across was so …

15 April, 2019

Don't fail at the final hurdle - why hashtags matter

I recently attended a global tech event and at each stand I visited I was bombarded with a bundle of marketing info, …

09 April, 2019

Lessons from a humble bike shop

I’m lucky to live in a cycling city, with one of the country’s highest bike-shop counts per head. The independents …

01 April, 2019

Spring trend watch – look outside your industry for fresh insights

When Facebook launched in 2004 your profile page offered two options under ‘gender’ – now there are about 60 ‘custom’ …

28 March, 2019

Have courage – avoid being overwhelmed by sticking with the right kind of data

Now, more than ever, it’s critical to focus and simplify the challenges that we face to deliver communications with …