Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 5:58 mins
23 December, 2019

Christmas ads 2019: A KISS review

With the BIG day in just two days, the KISS team gathered around the TV, fought for a spot on the sofa and popped open …

16 December, 2019

Three little words

Get Brexit Done

13 December, 2019

Brand ambassadors – a dose of authenticity

As I contemplate today’s results, one number stood out to me during the UK election campaign : voter registrations …

21 November, 2019

A sense of purpose

I’m sure I can’t be the only person who feels the need for some clarity and direction in my life right now. It feels as …

04 November, 2019

Influencer marketing – it’s as easy as 1, 2 ,3

I was recently at the EMEA PROI conference in Prague and was asked several great questions around influencer marketing …

18 October, 2019

Managing your brand in a ‘fake news’ world

‘Fake news’ isn’t even news any more. Donald Trump is right in one way: as online ‘news’ sites proliferate daily, and …

24 September, 2019

The power of words

Some words are so powerful they are banned.

17 September, 2019

Declutter your brand

I recently read another piece on decluttering your home , as espoused by clear-out guru Marie Kondo. This got me …

05 September, 2019

Social credit is starting to bite

YouTube bristles with ‘Black Mirror’ reviews, some deciding which of its dystopian views of tech gone wrong is nearest …

22 August, 2019

Don’t ditch the media training!

I’ve lost count of how many times in my (very lengthy!) PR career I have recommended to clients that they should be …

14 August, 2019

Growing buildings? Three ways this tech story got me hooked

I was blown away by this article about advanced UK research into growing buildings – yes, buildings that are actually …

24 July, 2019

The power of communications to change behaviour