Insights from our experts

Dive into our opinions and thoughts - from things we're fascinated by, to things we wish everyone knew.

Latest Reading: 2:36 mins
03 October, 2016

Graduating into a career

Laura shares her thoughts on the difficulties faced by millennials entering the workforce.

28 September, 2016

Virtual Reality – experience is believing

Sarah reflects on her recent VR experience and wonders how this can be applied to marketing.

22 September, 2016

What’s in a name?

A recent article by The Guardian discusses how a name can rapidly change meaning. It takes the example of a young girl …

19 September, 2016

Why consumers resist innovation – part three

The first two parts of this series talked about active and passive innovation resistance – two forms of resistance that …

09 September, 2016

Apple Keynote - Full of surprises?

After months of speculation the iPhone 7 was finally announced at Apple’s Keynote event on Wednesday evening.

05 September, 2016

Who is buying VR?

Google tells me that in the last 24 hours alone virtual reality has featured in over 11,700 news stories.

02 September, 2016

Humanising B2B brands

KISS member, Karen, discusses why emotive communications are just as important for B2B brands as for those in the B2C …

26 August, 2016

10 questions with…

Every other Friday, we sit down with a member of the KISS team to find out more about them and how they work. This week …

17 August, 2016

Breaking gender stereotypes in advertising

Tom, our account exec intern took a look at the portrayal of genders in adverts.

12 August, 2016

10 questions with... Justine Smith

Every Friday we sit down with a member of the KISS team to find out more about them and how they work. This week we …

11 August, 2016

Finding your brand’s soulmate

Online social media stars are now reported to be more influential than celebrities –creating an opportunity for brands …

09 August, 2016

The importance of a good case study

Danni Amos talks about case studies and the importance that they hold in PR and content generation.