Realising the power of creativity in the agri sector

KISS has worked with Bayer Crop Science UK since 2013, and in 2018 was appointed as its UK lead agency for marketing communications, supporting its cereals, roots, horticulture and agri-tech teams.

The agri sector is experiencing a time of great change, with innovation and disruption to traditional farming practices led by a drive towards sustainability. The opportunity is to achieve stand-out in a largely undifferentiated B2B sector.

KISS works in close partnership with Bayer to support all aspects of marcomms, from strategy, creative development to multi-channel campaign implementation including digital marketing.

The work is fast-paced, and KISS is responsible for the production of a large number of marketing campaigns and assets every year, from multi-channel advertising campaigns, through to product brochures, event collateral, video production and animation, brand film, direct mail, EDMs and digital design. Often this involves synthesising highly technical content into succinct and accessible messages that achieve stand-out in a world of complexity.